ENJOY RESPONSIBILY IN MODERATION

We staunchly advocate for moderation. RedKraft is acutely cognizant of the personal and societal repercussions of alcohol abuse. In line with this commitment, we have formulated and endorsed a responsible consumption charter that all our employees must comprehend and adhere to diligently. Responsible consumption of our products, in our view, involves savoring them for pleasure and in moderation, exercising constant care to neither lose self-control nor jeopardize one’s health or the safety of others. Furthermore, we consistently champion the moderate appreciation of our products, recognizing that it allows everyone to better discern their rarity and the craftsmanship invested in their creation.

We’ve implemented precise messaging guidelines to consistently endorse our belief that our products are meant to be savoured and sipped. We aim for everyone who indulges in RedKraft products to delve deeper into their drink, unravelling its narrative, not just its essence, and ultimately to enrich conversations and moments, transcending the mere act of filling glasses.